Course Curriculum

Lesson 1: Creating Value from the Inside Out

• Foundational Experience
• Authenticity
• Being vs. Doing
• Insights on Focus
• The Picture of Your Practice
• Identifying Your Intentions

Lesson 2: Mastering the Sample Session

• How the Sample Session Works
• Letting Go of the Outcome
• Gaining the Desired Results
• What Makes Coaching Effective
• Hiring Your Own Coach
• Who Are Your Clients

Lesson 3: Co-Creating the Relationship

• The Coach’s Role
• The Client’s Role
• What To Do with Your Expertise
• Coaching vs. Consulting
• Coaching vs. Therapy
• Ethics and Standards
• When to Fire Your Client
• Coaching Agreement
• Standards & Ethics
• Pro Bono Barter Coaching

Lesson4: Following Vision with Action

• Reflecting What’s Inside to the Outside World
• Passion and Expertise
• Attracting Your Ideal Clients
• Your Hottest Undeniable Benefit
• What Is Your Message?
• Specialties and Niches
• Teaching What We Need to Learn
• Your HUB Statement
• SMART Goals

Impeccable Business Sense

Lesson 5: Rising to the Professional Level

• Reinforcing Moments
• Preparing to Take Flight
• Building a Coaching Community
• Advisors and Resources
• Your Own Advisory Board
• Honor and Recognition
• Building Your Referral Engine
• Generating a Resource List
• Your 30 Second Message
• Your Professional Team

Lesson 6: Taking Care of Business

• Your Home Office
• Establishing Clear Boundaries
• Choosing a Business Structure
• Domain Name Registration
• Protecting Your Work with Copyrights
• Trademarks and Trade Names
• Toll-free Phone Numbers
• Client Log
• Virtual Assistant Partnerships

Lesson 7: Setting Your Rates and Accounting for Success

• Coaching Fee Ranges
• Value Exceeds Benefits
• Clients Investing in Themselves
• Record Keeping Systems
• Accounting – Keeping It Simple
• Credit Card Merchant Accounts
• Alternative to Credit Cards
• Client Tracking & Management
• Client Compass System
• From Techno-Woes to Techno-Wows

Lesson 8: Thinking Like a Self-Employed Professional

• Possibility Thinking
• Announcing Your Arrival
• Demonstrating Integrity
• Responding With Ability
• Making a Timely Response
• Professional Courtesy
• Coaching Friends and Family
• Acknowledging & Reciprocating
• Warm Letter Example
• High Tech vs. High Touch

Effective Coaching Tools

Lesson 9: Tuning In

• The Master Tools of Coaching
• Offering a Most Precious Gift
• Getting Out of the Way
• Being Blank
• What to Listen For
• The Coachable Moment
• Wading Into the Story
• Five Listening Reference Points

Lesson 10: Delivering Powerful Questions

• Appreciative Inquiry
• Formulating Questions
• Coming In for a Landing
• Telescoping In and Pulling Back
• Five Types of Questions
• Don’t Let Them Wiggle Away
• The Non-Answer Answer
• Using Your Voice
• Dynamic Listening
• Six Keys to Powerful Questions

Lesson 11: Responding Intuitively

• What is Intuition?
• Respect and Trust
• Don’t Hold Back
• Endorsing
• Holding Up a Mirror
• Relating
• Challenging
• Summarizing
• Re-framing
• Goal Mapping

Lesson 12: Developing Strong Support Systems

• The Right Stuff
• Being At Choice
• Making A Commitment
• Strategic Planning
• Over-Achievers, Over-Promisers
• Rich Resources–Creating Allies
• Establishing Balance
• Providing Accountability
• Raising Awareness
• Achieving Balance
• Daily Practices
• Open Challenge Forum

Becoming a Client Magnet

Lesson 13: Attracting Versus Selling

• Stop Selling & Start Connecting
• Show, Then Tell
• The Importance of Being Seen
• Direct One-on-One Contact
• Joining Groups & Having Fun
• Letting People Experience You
• Client Attraction Plan
• Worksheet
• Upside Down Marketing
• 10 Ways to Promote Your Practice

Lesson 14: Gaining Visibility and Credibility

• Reaching a Wide Audience
• Speaking to Groups
• Structuring a Presentation
• The Call to Action
• Workshops and Classes
• Writing and Publishing
• Three Great Reasons to Write
• Group Coaching
• 10 Design Steps for Events
• Eight Steps for Group Coaching
• Group Coaching Flier
• Email Newsletter Example

Lesson 15: Niche to Be Rich

• Developing Your Top Markets
• Making the Upgrade
• Your Niche Market
• Become an Expert
• The Magic of Thinking Small
• All Things to All People
• Drilling Down to Your Niche
• Making the Most of the Web
• Digital Publishing
• Your Website Communications Center
• Why Should I Get Online?

Lesson 16: Implementing the High Touch Approach

• Building Trust
• Authenticity
• Clear Communication
• Consistency and Integrity
• Responsiveness
• The Call to Action
• Referral-Based Business
• Making Money While You Market
• 20 Marketing Approaches
• Leverage Your Marketing

Masterful Coaching Sessions

Lesson 17: The Art of Coaching

• Artful Coaching
• Being Right Sized
• The Blank Canvas
• Hijacking the Agenda
• Clarifying the Client’s Agenda
• The Tip of the Iceberg
• Venturing Out of the Comfort Zone
• Tools For Creating

Lesson 18: Seizing the Coachable Moment

• Nine Subtle Clues
• Offbeat Phrases & Missing Pieces
• Strong or Weak Energy
• Inconsistent Statements
• Nervous Laughter
• Contradictory Emotions
• Limited Perspectives
• Role Inflation
• Throw Away Comments
• Timing… Is Everything
• Going Deep

Lesson 19: Inviting the Shift

• Reflecting
• A Glimpse of the Future
• Shifting Focus
• Lighting the Way
• When to Push
• Time and Balance

Lesson 20: Framing the Masterpiece

• Endorsing and Empowering
• Inspiring Action
• Getting SMART
• Spotting the Tire Kickers
• Upping the Challenge
• Coaching Session Transcript
• Coaching Magic